M&M's Characters

Concurrent with the Blue M&M campaign, M&M's introduced computer animated "spokescandies" in their television commercials. These include the team of the cynical and sardonic Red (originally voiced by Jon Lovitz) who is the mascot for milk chocolate M&M's, and the happy and gullible Yellow (originally John Goodman), who is the mascot for peanut M&M's (he was originally known as "Peanut" when first introduced). Other mascots include the "cool one", Blue (Phil Hartmann, thereafter Robb Pruitt) who is the mascot for almond M&M's; the seductive Green (Cree Summer), who is the mascot for dark chocolate M&M's; and the slightly neurotic Orange (Eric Kirchberger) representing crispy M&M's (Pretzel M&M's in the US when Pretzel M&M's were released). There is also a non-M&M spokescandy for the pretzel M&M's named Pretzel Guy. He is a bespectacled and slightly nerdy pretzel who is with Orange in most of the Pretzels M&M's commercials, "supporting" him and offering helpful advice. Other mascots that were introduced, but no longer used, are Almond, the original green guy, Orange, a female peanut character, and the Swarmees for M&M's Minis candies, which are portrayed as destructive yet crafty troubelmakers who Red and Yellow are always trying to contain, but comically fail

Female M&M's mascots were introduced in 1995. Green was the milk chocolate mascot and Orange was the peanut. Unfortunately, marketing discontinued Orange when they introduced the then new Blue mascot. Green was the only female M&M's mascot from her introduction in 1995 until 2012, when M&M's unveiled a new additional spokescandy, the businesslike Ms. Brown (Vanessa Williams), the "Chief Chocolate Officer." She made her debut in a Super Bowl XLVI advertisement, where Red mistakes her for lacking a shell coating because of her brown color.

Get to know M&M's characters here! 


References: Characters. (n.d.). Retrieved October 20, 2014 from: http://mmscandy.wordpress.com/about/