How did it start?

Forrest Mars, Sr., son of the founder of the Mars Company Frank C. Mars, copied the idea for the candy in the 1930s during the Spanish Civil War when he saw soldiers eating chocolate pellets called Smarties, with a hard shell of tempered chocolate surrounding the inside, preventing the candies from melting. Mars received a patent for his own process on March 3, 1941.


Production began in 1941 in a factory located at 285 Badger Avenue in Clinton Hill, Newark, New Jersey. When the company was originally founded it was M&M Limited. The two "Ms" represent the names of Forrest E. Mars Sr., the founder of Newark Company, and Bruce Murrie, son of Hershey Chocolate's president William F. R. Murrie, who had a 20 percent share in the product. The arrangement allowed the candies to be made with Hershey chocolate, as Hershey had control of the rationed chocolate at the time.



The demand for the candies during World War II caused an increase in production and its factory moved to bigger quarters at 200 North 12th Street in Newark, New Jersey, where it remained until 1958 when it moved to a bigger factory at Hackettstown, New Jersey. During the war, the candies were exclusively sold to the military.



In 1950, a black "M" was imprinted on the candies giving them a unique trademark. It was changed to white in 1954.
Peanut M&M's were introduced in 1954, but first appeared only in the color tan. They were debuted at the same time as the tagline "Melts in your mouth, not in your hand." In 1960, M&M's added the yellow, red, and green colors.


References: Bellis, M. (n.d.). History and Invention of M&Ms Candies. Retrieved October 20, 2014.